![]() ![]() Through tracking what consumers are talking about on an online space, you are able to get a better idea of what is trending and what may be trending in the future.ģ) Improve Customer Relations/Crisis ManagementĬustomers want to feel heard when they have encountered an issue with a company. A company can remain relevant and up to date with trends through implementing a social listening strategy. Social listening is not only about understanding how consumers perceive your brand, by monitoring keywords and topics, a company can discover new opportunities. ![]() This can help a company better understand how to serve and meet the needs of consumers. Hootsuite states that “social media listening helps you better understand what your audience wants from your brand.” By tuning into feedback on social spaces, companies are able to track what consumers love, do not like, or wish was different about their products, services, or brand. While there are many reasons to incorporate a social listening strategy into your business, here are three specific benefits:ġ) Gain Understanding of the Company’s Audience SmartData Collective: Social Listening Graphic By focusing on social listening, rather than just monitoring, marketers are able to create solutions based on broader insights, rather than narrow insights. While social monitoring is important, social listening allows marketers to stay on top of trends in a category as a whole, rather than solely focusing on the company’s image itself. However, while social listening encompasses insights on both the company’s brand and competitors, social monitoring focuses solely on the company’s brand mentions. The terms social monitoring and social listening are often grouped together. ![]() Implementing a social listening strategy allows a company to gain a better understanding of what consumers think about their brand and competitors. In fact, according to Hootsuite, around two thirds of marketers state that the value of social listening has increased since the previous year. Implementing a social listening strategy has become more important than ever in an age where companies are expected to engage with consumers through social media.Īs defined by HubSpot, social listening is “the monitoring of your brand’s social media channels for any customer feedback and direct mentions of your brand or discussions regarding specific keywords, topics, competitors, or industries, followed by an analysis to gain insights and act on those opportunities.” Social listening is gaining importance in the business world. Social listening is an important tool that can assist marketers in understanding their company’s brand image, consumers, and future trends. ![]()
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